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Synergy

B2B

eCommerce

Client

DOZR operates a B2B commerce platform specializing in construction rental equipment. I partnered directly with their client, Synergy Equipment, to execute a complete platform rebrand and redesign.

Updated 2026-08-02Markdown version

Approach

I led a comprehensive commerce platform transformation through strategic design methodology:

Facilitated stakeholder alignment workshops to establish brand direction and user experience goals
Conducted subject matter expert interviews to identify critical user pain points
Executed iterative design sprints covering system flows, site architecture, and wireframing
Delivered high-fidelity UI designs and interactive prototyping

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KreativePro

Moneyduo
Scarab
Synergy
Jam Design
Coastal Vista

Moneyduo
Scarab
Synergy
Jam Design
Coastal Vista

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