---
title: "Synergy"
url: https://www.kreativepro.io/synergy
type: case-study
updated: 2026-08-02
tags: ["B2B","eCommerce"]
---

# Synergy

DOZR operates a B2B commerce platform specializing in construction rental equipment. I partnered directly with their client, Synergy Equipment, to execute a complete platform rebrand and redesign.

## Approach

I led a comprehensive commerce platform transformation through strategic design methodology:

- Facilitated stakeholder alignment workshops to establish brand direction and user experience goals
- Conducted subject matter expert interviews to identify critical user pain points
- Executed iterative design sprints covering system flows, site architecture, and wireframing
- Delivered high-fidelity UI designs and interactive prototyping

## Tags

- B2B
- eCommerce

## Links

- Live / project: https://www.synergyequip.com/
- Case study: https://www.kreativepro.io/synergy

## Creator

- Neftali Loria (Neff), Creative Director — https://www.kreativepro.io