On this UX Design lesson we take a look at the most popular design process in UX called Design Thinking. I explain briefly what each stage means so you have an overview before we dive deep into our solution.
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Hey guys, welcome back. So another very important aspect of UX is really understanding the process. Generally speaking, UX design process is pretty flexible. There's really no rules or phases. You need to follow. Let me guide you through design thinking the process that I typically use in my own projects.
So the first stage of this process is just about getting to know the users, what their wants and needs are their objectives. And this includes observing and engaging with people. I feel like UX designers have a bigger role as communicators because they have to understand the wants, the needs and objectives of every user.
This includes observing them, engaging with them, learning from their experiences and what motivates them. I personally feel like this is not my forte, but I've learned throughout the years that it's all about immersing yourself in a physical environment. So you can gain a deeper, personal understanding of the issues involved.
The second stage of design thinking is dedicated to just finding the problem. All that information that you gathered previously, it's going to come in handy on this particular course. We're going to learn about the pain points and some of the ways we can solve the problems that we identified from our target audience.
So by now, we should have a solid foundation of all our insights from our previous stages. We're now ready to explore ideas and solutions. There's many ways we can do that. Using techniques like sticky notes on the walls, sketching, running brainstorm sessions with other creatives mind-mapping and there's just so many.
The main goal of this stage is just to generate as many potential solutions. Put them together and figure out a plan of action on the fourth step of design thinking, this is all about experimentation. So just, you know, turning your ideas into a tangible product. You can think of a prototype as a scaled down version of the actual product, which just incorporates some of the solutions identified on our previous stages. A lot of us designers love to just jump into prototype simply because we want to start seeing the product come alive. But, we need to make sure that we are doing it according to the insights that we've gathered.
On our final stage, we need to have a practice ground or a staging ground.
We call this the testing stage because we're trying to validate this product and see how users interact with it. Use it and so forth. Once we have some of those results. Most likely we're going to have to go back to previous stages of the process in order to improve, the build or the product that we were working on and test it all over again.
I'm not going to go too deep into the theory of every single phase, because ideally what we want to do is start to get our hands dirty. So if you want to keep learning more about how design thinking works, go ahead and check out interaction-design.org. They have tons of resources and articles about design thinking.
All right, guys. So let's go ahead and jump in and start applying what we've learned on this lesson with our project.
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