In this Marketing lesson, we glance at the kings of search. Why you need to be aware of them and tools to help you run advanced research.
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Hey guys, in this video, we're going to talk about some tools that you can use for search engine marketing. Search engine marketing is when you pay to get a link at the top of search engine results. When it comes to actually advertising on search engines, there are only a few options that are really worth it.
Obviously the King of the industry is still Google. So you definitely want to start a campaign with Google if you're looking to get into search engine marketing, there are two search engines out there that you need to be watching out for. And that is Bing and Yahoo. And I'd say Google has something like 95% of the market share when it comes to search engines.
So I wouldn't recommend getting started in those other ones first, that being said, I want to talk about a couple of other tools that you can use to enhance some of your research. Both of them have been around for a long time. The first one is called SEMrush. And the second one is SpyFu. I'd say SEMrush has a bit more data, however, it is more expensive. If we take a look at the pricing of these two products, SEMrush, we're looking at a hundred dollars a month. So that is quite expensive if you're a smaller size organization, but you're still looking to do some additional research with the pay tool. You might want to look into SpyFu or Ubersuggest by Neil Patel.
All right, guys. So let's go ahead and jump to the next lesson. I'd like to talk about organic marketing with SEO.
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