KreativePro Masterclass
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3.2
Search Engine Marketing
Learn Effective Digital Marketing Strategies
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Overview

Search Engine Marketing

In this Marketing lesson, we glance at the kings of search. Why you need to be aware of them and tools to help you run advanced research.

Reviews

Manases
Being the best means investing in the best, no matter what level you are at, this course will take you through the entire process you need to be able to implement an idea and turn it into a fully functional business.
Manasés Padilla
Photographer & Entrepreneur
Noel
It has been the best investment I made in my design journey so far. I would consider myself a novice but I honestly feel like I've gained a genuine professional insight into the process of creating a high-level website.
Noel Hale
Founder of Slush Monkeys®
Mae
I'm an early adopter of the KreativePro Masterclass, and I love how well put together it is. Neftali takes you through each step of the process from paper sketches to marketing all with fun visuals & clear instructions!
Mae Green
Product Designer @ Dropbox

Hey guys, in this video, we're going to talk about some tools that you can use for search engine marketing. Search engine marketing is when you pay to get a link at the top of search engine results. When it comes to actually advertising on search engines, there are only a few options that are really worth it.

Obviously the King of the industry is still Google. So you definitely want to start a campaign with Google if you're looking to get into search engine marketing, there are two search engines out there that you need to be watching out for. And that is Bing and Yahoo. And I'd say Google has something like 95% of the market share when it comes to search engines.

So I wouldn't recommend getting started in those other ones first, that being said, I want to talk about a couple of other tools that you can use to enhance some of your research. Both of them have been around for a long time. The first one is called SEMrush. And the second one is SpyFu. I'd say SEMrush has a bit more data, however, it is more expensive. If we take a look at the pricing of these two products, SEMrush, we're looking at a hundred dollars a month. So that is quite expensive if you're a smaller size organization, but you're still looking to do some additional research with the pay tool. You might want to look into SpyFu or Ubersuggest by Neil Patel.

All right, guys. So let's go ahead and jump to the next lesson. I'd like to talk about organic marketing with SEO.

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10
lessons
1
hours
MINUTES
2
files
Level
Digital Media Masterclass by Neftali Loria

Neftali Loria

Author & Instructor
@kreativepro
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