In this final Marketing lesson, we are going to dive into Google Ad Manager. We'll run a simple smart campaign and toggle expert mode to promote our video on Youtube!
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All right guys, to finalize this last thing. I want to introduce a very quick way. You can start boosting your traffic. Now we're going to do that with Google ads and we're going to do two things. The basic and the advanced. So by now, you should have already created an account and we're going to go ahead and create a new campaign, and it's going to guide us through a simple process.
We're just going to go ahead and click on, get more website sales in sign-ups, fill in the information and add in our website. It's really that central Google ads is probably the best tool for us to start getting quickly, some traffic it's going to ask if this is the correct landing page, if it works and looks good on mobile, then all you have to do is writing some of the headlines.
For each of your potential ads. Now, right now you can see that there's multiple headlines. This is, this is what Google's going to do. It's going to alternate between these three, when it displays it on the search results. And on the next step, it's just adding some keywords that will match the search field in mind that when you create ads with Google, you're practically bidding against other companies.
And depending on the keyword, how popular this term is, It might get a little bit more expensive to try to be on the number one, go ahead and use the same locations that we used on our previous campaign on Facebook. This will help us test out the waters, both on video and on Google search results. All right.
So the next step is choosing your daily average spend. So in this case, we're going to just go with the minimum is $13 on a daily. And up to 400 per month. Okay. So the final step is just to review your campaign. And again, you can track conversions by installing the Google analytics and the pixel from Google tag manager.
But we're going to skip this for now. So once you're done that, it's time to go pro think about it, baby steps. This was the very simple way to create an ad. And now if we turn on expert mode, What's going to happen is Google is going to give us a whole lot of features. These features include the keywords keyword planner, and it's going to let us create new campaigns that are more specific to what we need.
And so what w what I want to do is just do a similar one, but we're going to do it focused on video. How do I get. A campaign to load up our video for YouTube, and we're going to make sure that we click on the non-skippable in stream. And that's why I thought it would be good idea to do a 15 second video because we can make, make it, uh, we can force actually this video in.
The stream of many YouTube videos without having people skip on it. So 15 seconds is kind of like the rule of thumb and here you can see, it's very simple. We changed the name of this campaign. We want to make sure that the target CPM is done automatically by Google. So the more information you start adding in the fields, all that's going to be updated on the right panel to tell you what type of audience and impressions you might get.
And then a little checklist just to see how you're doing throughout the process. Right now, we're just going to focus on a specific location in the United States, similar to what we did with the other campaigns, again, New York, and then for any content exclusion, like you might want to decide to remove your ad from specific places.
This is where you would do that. Let's go ahead and skip that for now and focus on the audience. Right? So. What is the ad group name or ad set. Right. So think about the terminology, how they, they use it. It's very similar everywhere. LinkedIn, Twitter, everywhere you make ads, it's going to follow the same pattern.
So we're going to just focus on this demographics, which are the males 25 to 35. Again, Google works the same way for the audiences and the keywords. So if you look for audiences, you can find them by. Gamers or anything related to the keywords that we have stablish in our user personas, you can also use the keyword system.
So by entering any website that matches the target audience, we can start pulling the keywords that Google generates. So for example, here, Oculus. Max has really well for the virtual reality keywords and products. We want to make sure we add all these in there because that will help us align and match our relevance to that audience.
When people search for specific terms, you can add in as many keywords as you'd want. And also very cool is the ability to segment your video. And only display it on a specific channel or video. Maybe you have an influence or you want to work with that's where you would do that. This is where thinks gets interesting.
Here. Google is asking, how much are you willing to pay us for every 1000 times somebody sees your ad. All right. So if you have that already defined and you're willing to spend whatever amount of money you can set that up here. And Google will try to optimize the ad for you. The final step is very simple.
We need to select the video from YouTube that we want to create as an ad. The way we do that is through the YouTube studio. And we will upload the video you want to add in all the information relevant to that video keywords. If you need adding the cover, making sure that the video is compliant with YouTube regulation and make sure you tag it as unlisted, because you don't want this to be public.
You want it to be unlisted and only available for your video ad campaign. So once you have that, copy the link. And then bring it over into our final stage of the process, just like that. You're going to see all the previews of how this would work, but you have to notice that the bidding that you might stablish might need to increase in order to be approved by the Google ads system.
It's quite an increase this to $10. This is the minimum amount, but remember, a lot of companies are actually bidding for a high amount of display. So they might outnumber you if you don't have the budget. But don't worry. The more you narrow down your audience and your target and your niche, it will be easier to identify the correct budget along the way.
We just did a fun video campaign directly on YouTube using the expert mode on Google ads. And remember, you can always switch between simple mode over to the expert mode using that little toggle. These are all my tools that I use to promote my brands and my clients projects. And remember that digital marketing is an iterative process.
It's not something that will work out of nowhere. You need to do your research. You need to have your data. And you need to be able and willing to risk a little bit, because a lot of this is learning. When you run a campaign, don't just launch it and then expect results the same day. You need to let the algorithm do its magic for at least three to 10 days.
All right, guys, thank you so much for being part of this creative pro masterclass. I hope that you have enjoyed it so far and I can't wait to see what you guys come up with. Please, please be sure to reach out through the community. I'm always there to help you out. If you have any questions, if you want me to review what you are working with and I'll be very happy to help you out.
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