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Intro to Premiere
Learn to Edit Marketing Videos with Adobe Premiere
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Introduction to Adobe Premiere

In this Adobe Premiere lesson, we will cover the basic premiere interface and tools that will help us craft a marketing video.


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Okay guys. So let me give you a quick introduction to Adobe premiere. All right. The first thing I want to do is create a new project. You're going to see a dialogue like this. We're going to browse the location where we want to save this. I'm going to use the folder training. This is where we have all the footage, everything organized in folders.
I'm going to call this premiere. And then in here, we're going to have a bunch of files that get created automatically. For you to use as a backup in case, you know, premiere dies in the middle of the project. So it's good that they have this auto-save feature. We're going to call this one demo and here you're going to have a couple of options, general settings, like what kind of rendering you want to use, and this will depend on your video or your graphics video card.
And we don't have to worry too much, but ideally. You want to make sure that you have this at the recommended one ingesting content means anytime you drop in a B-Roll or stock footage or original raw file footage. You want to make sure that you want to ingest them as a proxy. So you want to click toggle this open, make sure you create proxies.
And this what we'll do, we'll create a lower version or lower resolution of those files so that when you play it back, it's going to be a lot smoother. And we want to have the destination to be same as the project. Or you can create your own location. In this case, I'm going to create a folder on their premiere called proxies, just like that.
Choose that and general settings, everything we're going to keep as is we don't have to worry about those yet. And we'll go ahead and click. Okay. The next thing I want to do is going to our file and we want to go under premiere preferences. And from here, we can open up the general preferences. We want to go under media and we want to make sure we enable proxies.
So this, what will do is just make sure that it uses the proxy files, when we preview, when we have thumbnails, anything like that, instead of the original file. And then I like to go to the timeline settings. So I want to make sure that this one right here is toggled off at playback and return to the beginning when restarting a playback, this gets really annoying. What this does is if I'm playing my timeline and I get to the end point, it automatically takes me all the way back. And sometimes I don't want that. Next up is workspaces. When you're editing any video, it works in a way of phases. So the workspace are going to be changing based on what phase of that video production you are on.
For example, assembly is to start ingesting or importing all your media into this project. Editing is for, notice how it's changes all the layout so that it helps you focus on what you need to do. Color grading, so it opens up the Lumetri panel. We're going to see it in another lesson.
But it just essentially takes care of the colors and all the curves that you want to do for the footage, effects is focused on graphics, lower thirds, typography, any additional effects you want to add, it will be covered here. So that's why it's giving emphasis on this layout. Audio is, if you're working on the finalizing and mastering the audio, we will try to make that layout look and work for you.
Then we have some tools here. You're going to see near the timeline. These tools will help us cut the footage. So this one is the one I use the most called the razor tool. So that I can cut from one shot to the other. So let's not worry about the tools yet. We're going to see the tools in another lesson when we actually start the rough cut, but I want you to have a clear understanding that, you know, creating anything with premiere pro might feel intimidating, but the most important thing is the panels.
Making sure that you understand what each panel will do for you. If I want to have some import, some media in here, I can just drag it directly into the project media. And you'll notice there's nothing happening here because in order for this to work, we need to create a sequence. Now, a sequence can be done in two ways.
One way is to simply drag any footage that you have, and he will automatically create a sequence for you. And the sequence settings are going to be based on the footage that you have selected. It's going to have the same frame rate. It's going to have the same resolution, the same size of that file.
So another way to create a sequence is by simply using this little new item icon. So if you click on that, notice how you have a couple of options that you can create. The one we're interested on is sequence. So we click on that and notice we have a set of options and presets that premier provides.
Typically, this depends on the production and where you're bringing your footage from. If you're working directly with an ARRI camera and all those settings might come along handy for you because we're running a simple video marketing campaign. The one I like to use is simply going under the SLR and then choosing the size and the format that you need and simply by clicking, okay it creates that sequence for you, and you can have multiple sequences happening at the same time. Notice I have the original one created here. And here. So from the sequence you're going to see here, we have a couple of channels, mostly for video and then a divider for the audio channels. Okay. And then we can just use the playback pretty simple here.
We have this little playhead time here, where we can see, where is the playhead at what point? So seven seconds, 10 seconds, and so forth. If I play this, it's going to stop at the end. It's not going to return back to the beginning, which is something we changed in the in the preferences.
Right above. You're going to see the program panel. This, this panel is going to show whatever we have on our sequence. So think about the sequence and these being together. And then we have a source. For example, I have, uh, I've doubled clicked on this other footage where I can preview so I can preview this footage.
So it's always nice to have these two together. I like to move this and put them to the right of it. These two panels are very important because they will help us edit and defined our structure on this panel. There's a couple of things I want to show you. So for example, there's a little wrench here.
These are settings that you can have for this particular view. This is the source. So we're looking at the source of this. Here, for example, we can talk on loop. So if we wanted to put these together, we can have this playing looping itself as we're editing our content. And so this is very useful because sometimes you have very short clips and you just want to loop them over.
Another thing is maybe you want to loop from one point to the other and not the entire thing. One thing that we're going to use a lot are called markers. Markers are these little parameters that you can set as an in and out. So I want to start from here, create this in point. So notice how that's added, and I want to play this until...right there. So that's an out to, Mark out and in simple to do with the letter I and with the letter O so we're going to do that a lot. If we play this, it's going to start looping because we have set that up in our looking settings. We can also access that. By clicking on this little button to change the editor of these buttons, we can decide which of these buttons we want to use the most.
For me, the most, the ones that I use the most are the loop playback. So you can move this in here if you want it to. And the toggle proxies just want to move that over here. We're going to talk about the proxies later. And then once we have that nice marker setting in and out, based on the source file, we can simply select the whole, this whole layout, this whole view.
We can simply select it and then drag it and drop it into our timeline wherever we need it. Now, why do I want to give you that, that little bits of information? It's because of course that's what we're going to use pretty much for the entire video, we're going to open up our source file. We're going to find out parameters that we think work best.
So if I zoom into our timeline elements, we can see here, we can even expand this if we wanted to, so that we make this channel a little bit taller. One of the most important tools, of course, it's going to be our razor tool. This will help us cut through, uh, the same footage. So if we have the same scene, but maybe we'll want to change some of the properties or some of the, uh, colors, anything we can do by cutting this and then simply going into our next scene.
If we remove this. Then notice how it creates a gap between this one and this one. And when you're creating a longer timeline, that can be a little bit of an issue because you're going to have to manually move things over and it can get very complicated. So instead when we do have to cut something. We want to use, we want to select the element, so if we click on option and delete now what it's doing, it's scrubbing, it's bringing, it's removing that gap. It's going to bring all the other elements to fit that space. Then we have another really cool tool, which is the slip tool. This tool, what it does is let me quickly zoom in here. So we can zoom in like this, or we can use, you can use option, and then with your mouse wheel start to zoom in to the timeline. So making everything essentially a little bit bigger and what this little tool does, the slip tool is notice what it's going to happen here on the program panel. As I move this to the left, you have two comparison windows, one with the timestamp of where it begins, so where it starts and the other one, where it ends. And as you move this to the right, you can see that the element is moving. And what we want to do with the slip tool is decide what is going to be the ending shot. And what is gonna be the beginning shot within this timeframe, right?
So if I want the last shot to be this right here, that's what I would use the time, the slip tool, because I want to just shift very subtly the edit so that I know that this is going to be the last shot before we jump into this next headset shot. Okay. The text allows us to add in text. Hello. And from there, we can have some settings notice that everything that gets added into the actual canvas is going to be added in a different channel.
So here the hello has the ability for you to change that. Now, if I double click on this, there's really no way to see the properties of this, in order for me to see the properties, I need to open up my graphics panel. And because we're looking at the workspace of assembly, it's not going to show up. So if I go into graphics and then I click on the actual channel V2, where our graphic is, Then you're going to see all the cool properties that we have for that element.
So we can center it vertically and horizontally. We can change the font. And the cool thing here is you can find fonts from the Adobe creative cloud, which is really, really powerful and have all sorts of stuff like the sizing directly from here. If you want to center the text. Adding the subtitles, making the all cops changing the fill and the stroke.
I think it's really cool because I can think of ways of making really nice interactions just by having that power of modifying the properties directly in here rather than going back and forth between Photoshop or Figma and simply having everything from here. So for example, I can cut, use the C cut this, get rid of this one by deleting it.
Now we just have this little text on top of that. Cool. And to finalize the one tool, there's another tool you can use called the ripple edit tool, the keyboard shortcut is B, you put your mouse over  in-between the cut and with command selected, you can now drag these two elements and decide how much more do you want to reveal of one over the other.
So maybe you want to have an overlap, of just like that. So that's some of the basics of premiere and I'm just giving you basically the only tools that I need. You're going to have access to additional properties for the footage. For example, if I click on the effects, controls, the effects controls is going to take care of the properties for that particular footage.
So under motion, if you select this property, you have additional settings, like the position. If you want to move this from the Y and X axis, the scaling. If you want us to zoom in or make that bigger. And then you have some of very standard properties like rotation and so forth. The other thing we're going to look at is effects.
So if we open up the effects panel, you're going to see that premier does bring a couple of transitions by default, that we can take advantage of. So for example, if we go under the folders of video transitions, some of the basic ones are cross dissolve. You just drag this over between one and the other.
And you can experiment with all of these other ones that come with Premiere by default. What I like doing also is creating a folder. Notice how I have a little custom bin here. I can create a folder, and call these, favorites. So once I find the ones that I use the most, for example, this cross dissolve one. I just drag that in there and whenever I need it, I don't have to browse through all these folders.
I can use find it here. Also, you can search by simply typing dissolve and it will give you some of the options available. So now that we covered some of the basics of Adobe premier, let's go ahead and start importing our footage and creating those proxies.

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Neftali Loria

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