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Rough Cut
Learn to Edit Marketing Videos with Adobe Premiere
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Rough Cut

In this Adobe Premiere lesson, we will edit a rough version of our marketing video. We will follow the principles to build the timeline and absorb my creative process.


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Photographer & Entrepreneur
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Mae Green
Product Designer @ Dropbox

All right guys. So let's go ahead and start connect the dots and putting our story and structure directly in our timeline. So we know the first part of this will be the hook and we're going to take our footage that we have as a sequence and try to put it in a way that it makes sense. So let's go into our project demo and open up our folders doc.
So that one is, so this one. We can see here, we can decide which part of this, we don't want to show this right away but right here. Boom. So around here, we want to be able to have the text of coughing, coughing people leaving, leaving, and then somewhere around here, we show says,
Hey, we get it. 2020 changed everything. All right, let's go ahead and put that in here, but if we just drag it in, of course, it's going to take way too much of the time because this whole thing is massive. So we want to make sure we just put in the parts  that are important, like the coughing. And so that's why we want to make sure we use this little markers over here.
This one, and this one will go in here. We call this movie theater. So we want to start right off, right away as soon as possible of the guy coughing. So right here, this part right here is where we can see her looking back like, "Whoa, what the hell?" Right here this is perfect. We want to select the marker in,want to cough a couple of times.
And then we want to bring that part in here. Just like that. I'm going to zoom in. Okay. One, two, three. Now what's happening is this footage is in slow motion. And of course we want to make sure that when we are working with this timeframe, which is really short, we want the speed of this to be a little bit faster.
And so there's two ways you can do that. We can speed up that flow directly from the source if we want it to. But in this case, I'm going to use something called the speed and duration. So if you right click on it, speed and duration, or by simply having command + R, so command + R, you can make the speed 200% so that it takes much less time and you can see a play back here.
Now that it's too fast. So we want to start playing around with a good amount of time until you feel comfortable. So let's meet this for now. Yeah this one is a bit too fast, let's add in 125, like that. Okay. And then we're gonna jump into this one. So continue the coughing from here.
Like that, drop it into our timeline and do the same thing, command + R.
Okay. So we have here one, two, three, but then this doesn't match, right here this doesn't match because this last frame is not matching the frame here. So this is where we can use this little Y tool that Y tool will help us try to match where we want this to have an end. So right here, this one
okay here, cough. It's a little better. Here we go.
So the cut is not as fast.
And this one could actually be a little bit faster. So if we wanted to do this 35. There we go. So it feels more natural. What you want to do is cut to scenes that feel natural right there. That feels like a continuation of the previous one. Good. We want to also show a little bit of the people kind of moving around, right?
So we want to show a little bit of that lady on the back as she's moving away. And then her, I liked that she actually looks back. But I don't need to see too much of that. Like all of this extra part. I don't need to see that. So I'm just going to go ahead and cut to where I think that it's enough right there.
Like just right there, I know that she's going to look back and I'm going to cut. I'm going to zoom in. Then from here, what we want to do is now do a set of cuts that can help us get to our end zone faster. So our end zone will be this right here. This part of the is where we move. We see her kind of like moving so right there.
So this is what I want, her movement. We cut that. Now what we want to do is cut this whole section. So we see this part right here. And so to delete this, we can option delete, but it won't let us, because right now this whole timeline has the soundtrack as well. So if we want to only affect the timeline shifting, we want to make sure we lock this one.
And then from there we can delete it and notice now it's gone. So right there is that quick cut that we want to show that, yes okay, the guy is coughing, then we see her look back, she kind of moves out. We can see her moving out and shifting. There we go. Okay. And so it's really really quick. What we need to do is just show that she's moving just enough.
We can show a little bit even more as we stretch this longer, we can see that as she lifts her arm like that. We can have that one. And then do the same process here, delete. So we have two cuts here, one, two, and three. So one cuffing, she looks back, she moves, she moves and then she's now there, but now this cut between these two is a little bit awkward, so we need to make sure we play around enough until we have a good transition between this one, cutting, notice how easy it is that we can have her almost as if she was moved the whole thing, but it's so fast that we barely see her move, but we get the point.
One, two and three, she moves and then we can cut away one more and just make sure that this last one is using the slip tool is one like where we see his head kind of like hiding.
I kind of liked this one where it's hiding and she's like almost nodding. You can see her nodding you know, like this guy's crazy. Okay. So we kind of have our scene here, but we haven't tested out with the sound. So let's go ahead and do that.
That's pretty good. Okay. Now what I want to do is, I'm going to mute this again, and I'm just gonna make sure that we keep this a little bit shorter. So we want to be just around here. When we finished that scene, maybe we don't need to see so much of this. We can start cutting right about there. So a little bit less.
The lady on the back is moving so we can shift cut right there like that. And that's about 2:09 two nine. There we go. 2:10. So that's exactly what we want right here. And maybe just with the wide tool, make sure we show that little nod. Yeah, there we go. That's perfect. You see how she nods a little bit?
That's what we want. Okay,
There we go.
All right. Now let's get some effects so that we have the sound, I'm going to create a folder here called sound effects. So the sound effects is, the human cough.
Okay. And then we can bring that over into our scene or sequence.
Okay. You don't need that. I don't think I need that one, but from here, to here. So I and O, I can bring that and put it in another audio channel. So let me move that in here. And then now we can play it back.
That's perfect.
Great. Great. So I'm going to mute this, so that we don't hear that background sound and we're going to start working on the tech. So we know for sure the text is going to say we get it 2020, changed everything, and we're going to use this with the tool, type tool directly on our sequence. We can start adding that text and changing some of the values, but.
It's a little bit tiny here this visual. So I'm going to move over to graphics so that we can play around in the essential graphics panel instead. So the first thing I'm going to put in here is, we get it right here. So if I click on this one, I can move it around directly from here. I'm going to try to make this a little bit bigger like that.
And the font we want to use in the properties panel is going to be Sovereing. So that's the default font we're using. We want to make sure we go into the fill mode and use the size that best fits our visuals. Now we don't need to go too crazy at this stage. All we need to do is set up the text blocks and that way we know how much time.
That particular text is going to consume in our timeline. We get it, blah, blah, blah. And then when it gets to the next beat or tempo, we want to change back to some visuals, not just text all the time. Right? So here we're saying, Hey, this is the hook we get it. There's a problem happening. You need to also change this and I'm having the 2020, so I'm going to,stop the we get it from here and we can add another one.
This one's going to be 2020, and we can make this a little bit bigger. Just like that can center it and then we can even add directly in here. Changed everything. Now what's happening is that because it's so big, we can't see the rest of the text. And so that's where we need to decide, we either want to create a new text on the same layer and we can do that.
So for example,  instead of doing that, I can add another text here that says "changed" notice how it's adding the layers on this stack and not on the actual channels, which is great. And then here, we want to make this one, so it changed. Want to make sure we center it. "Everything" okay. Centering again, using the arrow to move it around.
Okay. So wanna go back here to the 100, center this text so that it matches the size of the...
maybe a little bit bigger, whatever works for you. You can center, use the center so that it stays centered. If you change something, it will always start from the middle. That's pretty handy. So we have two layers happening on this channel. And again, we want to use the see to cut it and remove this excess like that.
Okay. And then this now looks a bit too fast, you need to also let time for the reader to see, to digest it. This timing is not going to work because of the tempo. You can see here. That's not enough time. Of course. So we're going to want to stretch this out. Maybe around there. I think that's pretty good.
And then we can split the amount of time we want it visible on the screen.
Okay. That looks...
I think a little bit more would be fine. Just like right about there.
Ok, and this one, I think it's too big. So let's go back to 100. So it matches. Make sure it's centered like that.
Okay. Now the trick here is so that as you read through the first thing you see is... the first thing you see is "We get it" then you see 2020, then you see changed and then you see everything. So, what I'd like to do is split this little text into three blocks. And so I split like that. So I just add in the split.
And then once it's cut into three parts, then it's pretty easy. Cause I know that the first one, we're not going to really show anything here, so we can remove that, even though it's empty, all we want is the 2020. Then the second one, we want to show "changed" like that. And maybe we want to center it, oops like that.
And then the last one is with everything. So this can stay the same like that, and I'll make sure that it's centered. So whenever you see this by time, then it's almost as if it's animated, but in reality, it's just very simple. We're just cutting and putting things as time goes by. And so if you see this with the sound, with the beat of the sound, it kind of makes sense,
you can see now that things are kind of aligning well, with the beat.
We might want to change some of  the amount of time we have with the, "we get it" right here. So that matches with the beat riff break. So right about here is where we want to show the 2020 boom. So right there, boom.
Okay. Now, because of the time that we have limited, we might need to cut this shorter and then maybe just show the sequence here where we have the sunlight coming in.
It kind of starts slow, then it shows the light and then we see him kind of covering his eyes. So let's go ahead and do that real quick. So let's look up our assembly or editing workspace and we can go back here to our project demo. And again, I like to just make sure that we have the sequence right, so we select the sequence, this one, for sure.
This one, which is the sun. And then maybe the girl where she's also putting her headset on. Let's see where that one is. This one. Okay. And then we're going to move all these ones into the second scene. I'm going to call this sunrise and let's go ahead and take a look. So if we start from here, imagine this actually playing through it starts like that and it goes fast.
Then it goes slow. So I like this, that it goes fast, goes fast. In fact, it could even start from here. It goes really fast and then it goes slow. That would be nice. Okay. So let's just select that part, and this is where it can get really cool. When you go to Adobe premier, you can start modifying premier's footage speed in real time.
So for example, if I make this a little bit bigger, you're gonna notice here that there's a couple of  options that are disabled. This is to add key frames, and we're going to use this to add a key frame, to add a time ramp. And the time ramp is just making sure where at what point we want it to play it fast.
And at what point we want to play it slow. Okay. In total, those three shots are going to take about six or three seconds more. So from here, I'd say around here, we want to have all those three shots together. So I'm just going to add a frame, not here, but on the actual timeline so we have a parameter to play with, and this is how we set up the timeline.
We want this whole section to go fast and right about here. We want it to go slow. That's where we would right click on it. And then we would add in a time or show clip key frames. So we click on that last property settings. Make sure we select time remapping and then select spead. From here you're going to have this now enabled so we can click on it and there we go.
You're going to see two lines happening, one here and one here. And this is a divider. If I start to move this higher, notice that percentage going up, is the speed ramp. Make this a little bit faster. You can see now the footage is going to play. Really fast, the beginning so fast and then slow, fast, and then slow.
And if I can make this a little bit faster too, just about maybe not too much maybe, and we just want to reveal a little bit, not too much so just enough so that we understand that there's a sunrise. We want to crop it there. And it's really cool because you can have even more finite control. You can expand these two so that there's a little bit of a ramp between the fast and slow.
So it's not linear, it's not super jarring. And then from here you have a couple of more options. You can make this, even have some kind of a curve by moving this... tilting this just a little bit. So you have a little bit of a curve. So now it's very smooth. Now it's so fast because we're of course trying to fit this whole thing into the rhythm of that sound.
Ok, we can reveal a little bit more just like that, making sure we follow that parameter.
That's perfect. And then we want to go into our next scene where we see him kind of like really bright-eyed, the sunlight is hitting his face and then he's covering and notice how there's a little bit of wind happening in his shirt. I think that's really cool. We want to keep that. And then from there, we want to bring that over and again, command R to make speed.
So maybe 1.50. See how that works.
Okay. We might want to leave the sunrise just a little bit more. That's perfect.
Okay. And then her, we want to bring her in. So it's similar, the same sequence. We follow a continuation of the previous scene, bring her in and make her at 1.50 as well. So it's fast, bit faster. That still too slow, so maybe 2.50 still too slow. Let's do 3.50. And maybe right there, that's where we want her.
So maybe we crop move it and have that
So maybe a little bit less right about there. So it's all about you measuring the time as well with how the beat is playing around. You can see here. Let's repeat that.
That's perfect. There's a nice rhythm.
So this next scene, I can think of more text happening. So this is where we would talk about. "Say hello to the future". So now we're only thinking about saying hello to the future in a very simple text, we can bring over some of what we have here. So maybe copy this, bring it over here. And then here, because there's a lot of texts happening.
Say hello to the future like that. We need some time for the users, or viewers to see that and read it.
Okay. So right about there.
All right. So now you can imagine here. You can imagine here, what I want to do is the same idea, the same concept of we're splitting the words into different segments so that the user can read letter or word by word and not just be faced with reading this entire thing.  Which would make it really boring.
So let's listen to that again.
So there's a lot of climax happening in this next scene. So if there's a lot of climax happening, you need to build up that hype, build up that scene as well. And I like to do that with the same approach, we're going to crop things and let's count one, two, three, four, five there's five words. So we can probably cut this into five pieces.
So let's go ahead and make these just a little bit shorter. And remember the tool that we talked about, the ripple effect. We can start moving these just a little bit so that they match the timing that we want. Just like that. Let's try that again.
So there's still some rhythm issues here that we need to figure out. So as we move things along, We try to match the rhythm of the speed. So let's go ahead and try that again. There we go. You feel that, that's a big difference. We're giving a bit more breathing time on each letter before we jump into the final one.
So let's try it with numbers. One, two, three, four. One, two, three, four. Okay. The next scene we can take a look at is maybe a grandma. We see her putting on her headset, and then we can transition over to the solution. And we're going to take a look at how we can do that effect of changing the green screen with the ultra, with some of the Adobe premier effects.
Now here, what I want to do is put some text on top. If I were to just paste this in, because these two are selected for the, for this video channels, anything I paste in will always use this channel. So we gotta be careful and we want to select the channel 2, so that's the one we want to use as when whenever we add in new texts, then this one is already occupied.
And just like that I can add in text, that's floating on top of the channel too. Okay and so...
What I'm trying to do is make that last scene to be the VR headset, but it's obviously too slow. So I need to make this a little bit faster.
And what I want to do is reverse that scene. So that in fact, what we're going to see first is this coming out and then it goes away. To do that, we simply open up our speed panel. So clip speed, and then click on the reverse speed. So you can see here, unlimited games. So you have here, the hook we have here the solution say hello to the future.
Okay. And then we introduced some features anywhere, watch parties anywhere, unlimited movies and unlimited games. This is mostly about creating curiosity. So we don't need to show all of the structure or all the principles. In fact, we just want to create and generate a little bit of an impact first.
Wow. Okay guys. So that was pretty good. I think we have a rough cut now. It helps us visualize exactly the structure, we have the hook in the beginning, they have the solution and what it can do with the watch parties. Then we jumped into unlimited movies and unlimited games. So we finally, we finish up with the VR and the logo of the brand.
All right, guys. So then let's go ahead and jump to the next lesson and polish this up and add in some additional effects. Now that we have the rough cut ready, we are ready to move to the next phase.

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