Finding a Rhythm

All right guys, this part of the
process is pretty fun for me.

It's all about finding the tone.

What will this video
evoke when users see it?

Will it be cinematic, you know,
intense like a movie trailer.

Will it be slow paced?

Or maybe it's fun and happy.

We need to have a clear direction
based on the ideal target audience too.

Will it have a voice-over and
what will that sound like?

Of course you have a voice.

What is your voice?

Confident, excited,
soothing, or like a movie.

I went ahead and browse through
musicbed.com and made a playlist to

find a song that might fit our brand.

These are some of the ones that I liked.

It's good to always put it
against the footage that you

collect to see if there's a match.

This one, for example, is very
motivational and cinematic.

Now don't get me wrong.

This is part of the creative process.

You train your eye and ears to find
a rhythm that best suits the brand.

I really like this one.

It's got like a futuristic
and electro beat

that combines a great tempo
to make fun, cuts and effects.

Then I found this punchy
cinematic one that I really like.

It's got a significant amount
of breaks too, take a look.

There's this other one,
which is a bit more hip.

Fun and happy.

I feel it's geared towards a
product or a digital service.

You can see how placing these
previews can help identify which

track would make more sense.

As you played them along.

I feel this drum one is
definitely the winner.

All right.

Great.

So let me go ahead and show you guys
the storyboard that I made inspired

by this track and how I applied the
five principles in our narrative.

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