KreativePro Masterclass
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Export Formats
Learn to Edit Marketing Videos with Adobe Premiere
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Export Formats

In this Adobe Premiere lesson, we will export our video formats using the correct settings and how to export multiple sequences with Adobe Media Encoder.


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Manasés Padilla
Photographer & Entrepreneur
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Founder of Slush Monkeys®
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Mae Green
Product Designer @ Dropbox

Hey, what's up guys.
Thank you so much for taking on this course. You have to think about, this is an entire linear path to becoming a creative professional. You need to be able to defend yourself with some of these tools in order for you to launch your next business or help your next client.
So let's go ahead and export our final videos. Again, these videos are the ones we're going to use the next course, which is marketing. And it's actually really simple to export. So when you go and select your sequence, you can go under file, hit export and under media, you're going to see a little pop-up that appears, this is going to show additional settings for you to consider when you're exporting your file.
By default, the format that premiere gives us is H-264. Just note that now there's a new format or codec called H-265, which is the most advanced one. It will help render that video a little bit in higher quality and not weight as much, and this is going to be supported in many platforms like YouTube and Vimeo, wherever you'd plan to publish this video.
I would recommend giving that a try, if not H-264 is just fine. It will give you a couple of options to see whether you want it for a mobile device on Facebook and so forth.
So these presets just kind of tries to optimize the settings, the output settings, meaning what kind of encoding settings are you going to use, what is going to be the bit rate that you want to pass through while it's encoding so that it doesn't weight as much. This is very similar to how Photoshop works, where it gives you an estimate of how much that file's going to end up weighing based on the bit rates. If I move this higher, the file size is going to be much larger because it's trying to use as much quality as of the original as possible.
The good rule of thumb is to keep yourself in boundaries of two, between two and eight. And those two, between those boundaries so that when you export this file, it doesn't get pixelated and it doesn't lose a lot of the quality. Or again, you can use one of these templates by simply selecting what format are you going to try to send it to, are you going to send it to Vimeo? And Vimeo is not going to change your size, which is great, but it's going to try to optimize all that encoding goodness for you. As long as the audio, you can decide whether you want it to be integrated into an AAC, MPAC, or MP3, and all those settings. You can keep them as is because you again are using a pre-set.
So, many times you might want to export this at a highest quality possible because you might want to render pieces, just bits and pieces of it, and you can by simply using these little, you know, arms on the left and on the right. And you can select the little piece of this and then just render that out at the highest quality possible.
And so, maybe you need to send that over to another editor to work on the colors. And things like that. And you can do so by changing this format into a Quicktime, and from there, you might want to use something like ProRes as the format, so you have ProRes 422 high quality ProRes 422 at low and approximate.
The one I use the most is this one, Apple ProRes 422 in a high quality. That's going to try to send that as pure as possible so  they can continue working with it.
And then another thing you can consider is maybe you have three of these that you want to export out, you can do so, by simply selecting them all and then exporting them all with the click right.
Now, you can queue them and continue working so, sometimes you might want to export multiple videos and while that's being done, we want to continue working. You can do so with media encoder. So that's what I'm going to do here. I'm going to queue these up. And I'm going to send them over to a media encoder. So right here, it's going to have them as simple like that, like this little window.
And from here, I can decide where I want to export them to, and what format that you want it. So here, this is where we want to make sure we change the settings. So for example, H-265 is the one we want. And we're going to try to match the source and the hight bit rate. That's still pretty good, we do a quick rundown, making sure that everything looks good.
Like that. There we go. Once we see that this looks good, we can go ahead and say, okay.
And then the final one is, again, it changed that to H-264, H-265 much high bit rate and we should be okay. So from here, notice that it's at seven, so that's good. Click okay and hit play, from there it's going to start rendering out those videos while you're still working on other things.
Pretty cool. All right, guys, this was fun and hopefully you have learned a ton. Please let me know what you are able to come up with. If you do start working on Premiere Pro to create your business marketing material. Give me a shout or hit the community so you can post in there, the work that you have done and I'd be happy, I'd be very, very happy to see what you can come up with.
All right, guys, I'll talk to you soon and again. Thank you again for being part of this Kreative Pro community. And congratulations on finishing this course.
See you soon.

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Digital Media Masterclass by Neftali Loria

Neftali Loria

Author & Instructor
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